Do you feel that all the work that you are putting into Social Media Marketing is a total waste of time and effort?
You put a lot of work into putting your brand out there but the results seem to be only very short lived. If that is you then read on and find out how we may be able to help you.
Too many businesses make the mistake of putting a lot of effort into making their brand visible on the Internet with a once only promotion, believing that their efforts will be rewarded for at least the next few months. Wrong! A sound Social Media Marketing Plan requires one thing – consistency! Taking a break from social media marketing is a big no-no.
A long vacation will be the demise of any brand marketing strategy. It stands op reason that visitors to your site are not likely to stick with you, when you are inconsistent. Remember there are many other business owners who will be more than happy to step into the social media position you have vacated.
On the other side of the coin, many business owners make the mistake of bombarding the various Social Media platforms with nothing more than self promotion. By doing this they become just like the pushy salesman who at a networking event can’t talk about anything other than his own product. His audience soon stops listening and he’s left in a corner on his own. He is still talking into an empty space while his prospects are gathered around someone who has some interesting stories to tell and helpful tips to share.
We have to remember that to get results with any Social Media strategy for our branding ideas we must treat it as we would any other networking strategy.
In the blog posts to come I will share many hints and tips about the Basics of an Effective Social Media Marketing Plan with you. In the meantime, to keep up to date with what’s going on in the world of Social Media subscribe to our newsletter. Simply enter your email address in the form here and you’ll be on your way.