I never associated my first job as an Air Traffic Controller with being a Business Coach and setting up Social Media for small business until now. A friend asked me to expand a bit on my personal profile and we started talking about how we can learn something valuable from everything we do. This certainly held true for me as, during my time as an Air Traffic Controller, I learned to quickly adapt to changing circumstances and most importantly, learned to communicate with people of varying ranks from many different countries.
Depending on where you live, you may or may not celebrate Easter. This message is for those of you who do and for anyone else who enjoys a cheerful greeting. Easter is that time of the year when, in the northern hemisphere spring is starting to show its colours and in the southern hemisphere where I am we’re starting to see that beautiful autumn glow. Time to relax and shake of any business stress that may have been creeping up on you over the last few months.
On the subject of stress; the stress that affects business owners most is often of a personal nature such as problems within the family. This means that personal problems are most likely to have a detrimental effect on the successful running of your business. Most people find that they are sufficiently technically skilled to operate their business from a product or service production point of view. Monitoring their online presence and taking care of their Social Media Reputation Management can however easily feel like a bewildering maze of tasks. This feeling of overwhelm can lead to business stress and taking that home will most likely aggravate the problem and result in tension on a personal level.
I have often been asked if I know of any simple tips and techniques that can help alleviate this problem. The best advice that I can offer here is to get qualified help. By getting help from the right source you can change your focus from business stress to building your business and stay on an even keel in your personal life. While getting that organized, try to take a breather and do something totally different over the Easter break. Another good quick stress relief tip is to do some simple stretch exercises several times during the day. Sitting or standing up straight and taking a few deep breath is the quickest and easiest pick-me-up that you’ll find for shaking off business stress at any time of the day or night.
Don’t know how to build a stress free Social Media scenario? Book an obligation free consultation call with me using the booking form on this page and I’ll be happy to give you a helping hand.
Social Media plays a very important part in today’s marketing mix. Your conversion rates are important in the end result, but if you don’t drive enough traffic to your website to start with, the results of your Social Media Marketing efforts will be very disappointing. In the previous post we talked about building a solid brand reputation. Here is where that fits in when it comes to driving traffic to your website.
Social Media is all about brand building which, when done consistently and with the right approach, will drive traffic. The end result will be increased traffic to your website where you can concentrate on conversions and lead generation.
The big mistake that many business owners make is looking at Social Media as just another marketing tool. The principle of the traditional marketing 4 P’s: Product, Place, Price and Promotion, is well known to most business people but, with the expansion of Social Media into the business world, this model has become rather outdated. The reason why I’m saying this is that the 4P’s model concentrates heavily on the product features and quality. These are important factors but they don’t really differentiate sufficiently. What’s missing with the 4P’s is emphasis on building a case to explain the benefits of a product or services. In other words, you need to promote your business by explaining to your customers that they need your product and/or service because it solves a problem. Spread the word that you can solve a specific problem better than anyone else and you’ll end up with a product or service that your customers simply can’t live without. This is where Social Media comes into play.
It is today’s word of mouth!
Social Media as a Marketing Tool
In days gone by business owners would use a variety of traditional marketing tools such as subscriptions in local directories, special events, advertisements in newspapers, etc. They would also, as incentives to increase their sales, offer discounts, free items or perhaps run loyalty contests. These tactics have well and truly proven to be effective and are still an indispensable part of today’s marketing promotions mix. The difference is that most of this is now also very effectively and more efficiently done online using any number of Social Media Channels. Replacing outdated offline advertising with Social Media marketing can save you time and money. The most important thing to keep in mind though is that you need to track your audience’s activity to measure your Social Media marketing’s ROI. We’ll go into this in depth in the next post.
Social Media as a Brand Reputation Builder
Promoting your business with Social Media to build a solid brand reputation involves more than just talking about you and your products or services. To get your audience to sit up and take notice you have to follow the 70/10/20 rule which means that whatever you publish on channels like Facebook, LinkedIn, Twitter, etc. it has to be 70% your own informative and relevant content, 10% other relevant content and only 20% actual product/service promotion. Give your visitors a chance to get to know you and trust you. Visitors to your social media sites who enjoy what you have to offer will often share your posts with their friends via Facebook, Google+, Twitter, Pinterest etc. It’s this increase in reach that builds trust and enhances your brand. It will increase traffic to your website and bring you more relevant visitors.
As I’ve mentioned earlier, Social Media is today’s word of mouth and it’s the spreading of the word about what you have to offer that acts as a referral service for your business. Your conversion rate will improve drastically when targeted prospects start arriving through referrals.
In the next post I’ll show you some tips on how to convert your website traffic into leads. In the meantime, if you have any questions about driving traffic to your website or other topics relevant to brand reputation building, use the form on this page to book an obligation free consultation call with me.
Yes it’s that time of the year again. Valentine’s Day, celebrated on the 14th February around the globe, is the day when we express the feelings and passion between our loved ones. It’s celebrated with the exchange of gifts, Valentine cards, flowers, heart shaped balloons, etc. Red roses are specifically associated with love on this day.
There is however a general misconception about Valentine’s Day. It is often assumed that it is a special day for lovers only but the real meaning of Valentine’s Day is that it is the day where we show our care and feelings for any relationship that is important. It can be your parents, grandparents, siblings or any personal friend.
Hopefully you have a loved one who you can share this day with. But, there are many other ways that you can share the love. How about your customers? We use our Social Media channels to be Social but how about you make it something special today. We often take people for granted so today I would like to say to my customers:
“I appreciate our relationship. You are not just a customer, you are the person who I want to get to know better so that I can serve your needs and solve your problems to the best of my ability”
When starting a new business you need to start with following at least a basic business recipe when it comes to creating and promoting your online image. The problem often is that you don’t know which of the recipes that you look at is best suited to your needs and hence you treat it as a matter of trial and error.
It’s not unlikely that you’ve lost count of the number of business Blueprints that you’ve read trying to find the best approach.
Has all this been a waste of time? Not necessarily because without this ongoing research you could easily miss the bits and pieces of information that can make a big difference to your business building effort. You need to get to the stage where you are able to pick the best bits and pieces out of that big Blue Print melting pot, give it a stir, add a bit of your personal flavour and “Hey Presto” you have a business building recipe with your own flavor. Now all you need to do is keep it simmering, keep adjusting the flavors and you’ll be able to build a really unique and thriving business.
The point of all this? Throw away the recipe and do your own thing by all means but not until you’re sure that you have read enough of it to have the basics under control. Don’t know where to start looking or staying on top of it all? Go to my contact page, shoot me an email with any questions about your new business startup that you may have and I’ll get back to you pronto.