Mar 29
Depending on where you live, you may or may not celebrate Easter. This message is for those of you who do and for anyone else who enjoys a cheerful greeting. Easter is that time of the year when, in the northern hemisphere spring is starting to show its colours and in the southern hemisphere where …
Feb 20
Social Media plays a very important part in today’s marketing mix. Your conversion rates are important in the end result, but if you don’t drive enough traffic to your website to start with, the results of your Social Media Marketing efforts will be very disappointing. In the previous post we talked about building a solid …
Feb 02
There are many small business owners who feel that Social Media Marketing is not working for them. While they realize that Social Media is playing an increasingly vital role in the marketing strategies for most businesses they feel that they are not getting anywhere near as much out of their efforts as they had hoped. …
Jan 25
Last month we stepped through my version of how to prepare a flight plan for your business for 2013. I would love to hear your comments. Did it help you to get your Social Media Marketing plan for this year of the ground and safely flying or are you still stuck on the runway? We tend …
Dec 15
It’s almost the end of another year so let me start by wishing you an abundantly joyous season and Happy New Year! Whether you celebrate Christmas, Hanukkah or another holiday, may your life be filled with many blessings Cheers and Best Wishes. Biz Tip of the Month A Business Flight Plan for the New …
Nov 06
I never associated my first job as an Air Traffic Controller with being a Business Coach and setting up Social Media for small business until now. A friend asked me to expand a bit on my personal profile and we started talking about how we can learn something valuable from everything we do. This certainly …
Oct 27
Internet Marketing for Small Business is often thought of as the tool that brings in sales automatically without effort. That’s fine while things are going well but when sales are heading south and cash-flow positions are getting worse, small business owners soon become anxious to find a way out. But instead of shooting from the …
Sep 13
Content has always been important to anyone promoting their small business online but the quality of Social Media content has often left something to be desired. That’s probably not too surprising as it has taken quite a change in mindset from pushing sales promotions to building social communities. It’s not so long ago that the …
Jul 07
It’s no secret that Social Media Marketing Strategies need constant monitoring. There is a continual change in user focus between Social sites and monitoring trends is a must for any successful campaign. Facebook is pushing its ads but is it the be-all-and-end-all, just another equal part of a good marketing strategy or insignificant but necessary? …
Mar 28
I don’t think that it will come as a surprise to most business owners when I say that the best business relationship builder is active participation in Social Media. Visitors to our sites subscribe to our lists and Like our Facebook pages but have you ever looked into why they do it. More importantly, have …
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