Most business owners would realize that Google reviews have a strong influence on their Google Page rankings. What many aren’t aware of is the fact that you need more than just Google reviews. To improve your Google Page Ranking you also need reviews on third party sites such as CitySearch, TrueLocal, InsiderPages, etc. Here are some notes to keep in mind when you’re planning your online strategies for climbing the Google Ranking ladder.
To rank in the top 7 of Google Places you will need customer reviews on at least one well established third-party site. I need to emphasis the “well established” here as there are various local directories that have come out over the last few years that promise to deliver great online ranking but they are not considered authority sites by Google. You would need to carefully consider the online benefits that these publications may or may not be able to deliver. Examples of well ranking third party sites would be True Local, Trip Advisor, City Search and Yellow Pages.
So how would you get your name into the top 7 Google Places ranking? Simply start by asking your customers to write a review on at least one of there favourite sites. As a general rule of thumb, you’ll need a minimum of 5 reviews to achieve your ranking goal. Once you’ve attained it you can start working on improving your Google Page ranking further. As a first step, check how many reviews that your competitors have and the third party sites of those reviews. You will need to aim for more reviews and/or more different sites to move up into the first two positions. As a general rule, aim for a minimum of 8 reviews on t least 2 sites.
Having said all this, there is one very important thing to remember, you must at all times MONITOR YOUR REVIEWS! Your objective should not be to just get enough reviews to improve your Google Page Ranking but to get good reviews that will build your brand reputation. Put yourself in a potential client’s shoes. Given a choice between a business with a significant amount of great reviews and one that has bad reviews, I would bet that in most cases these prospects would choose a company with positive reviews over companies with bad reviews.
If you’ve collected nothing but good reviews or at least a very high percentage of good reviews then keep doing what you are doing. If however you’ve received a lot of bad reviews, then you are turning business away and you need to look at the following recommendations:
- Monitor Your Online Reputation – Keep a close watch on what people are saying online about your brand. You can automate this process using programs such as Google Alerts or Mentions to report on mentions of your name and relevant keywords.
- Respond to Bad Reviews – Make sure that you respond to bad reviews that have been posted. It is the best way to turn a bad situation into a positive one. If someone isn’t happy with your product or service, then see what you can do to make it better for them. By responding to bad reviews, you will show others that you are listening and that you do care.
If you monitor and manage your online reputation and add great reviews, this should have a positive effect on your business. Make sure that you include an Online Reputation Management process to your every day work practices. Improving your Google Page Ranking is not an unsurmountable task but without careful planning of your online marketing strategies you will face an uphill battle. Any questions? Don’t forget, use the booking form on this page for an obligation free call now and get the answers that you’re looking for.