I don’t think that it will come as a surprise to most business owners when I say that the best business relationship builder is active participation in Social Media. Visitors to our sites subscribe to our lists and Like our Facebook pages but have you ever looked into why they do it. More importantly, have you ever paid much attention to why they Unsubscribe and Unlike?
The Infographic here, which was published by Constant Contact, tells an interesting story. Social Media Tracking for most business owners consists of keeping an eye on the numbers without looking into the reasons. Take a look at the data here and see where you are likely to be losing most of your subscribers and followers.