Color is the one of the most important factors in almost all purchase decisions. It’s therefore no wonder that using color in Social Media plays a significant part in the success of our online conversation. Here are some interesting statistics:
- 1% of consumers will purchase a product based on smell or sound.
- 6% will purchase because of texture. (It feels good)
- And a huge 93% of all consumers will purchase a product based on visual impact. Within this group, 85% named color as the most important factor in their purchase decision
If you are trying to build a brand image for your online or offline business then consider this:
“Colour is the THE most important aspect that you have to get right!”
This infographic from The Logo Company is a great example of how color is used so effectively by well known major brands